You are good at the work. Now be the one they can describe.
The people who decide your next move are choosing among several strong people, and they pick the one they can clearly describe. Right now that is not reliably you. In four months, that changes.
$2,497, or two payments of $1,349. Enrollment closes Thursday, September 10.
Your value is real. The people who decide cannot read it.
This is not a performance problem. It is an interpretation problem — and it is the only thing this program works on.
Positioning for how you are read.
You are already good at the work. This is built for go-to-market and presales professionals specifically, by someone who led those teams for 25 years and sat in the rooms where the decisions got made.
What this sounds like in practice.
Direction, translation, application, compounding.
14-day complete-the-work guarantee. Details below.
Four months, built around a working role.
- Four modules over four months
- Eight Stand Out Plays, the exercises that produce your actual positioning materials
- Eight live group sessions across the four months
- Community access alongside a cohort moving through the work with you
- Lifetime access to the materials
The program starts the week of September 14, with a planned integration break from October 7 to 19, resuming October 20. The live calls are where the coaching happens, and every one is recorded, so if you cannot make one, you can watch the replay.
This works for a specific person.
This is for you if
- You are senior in go-to-market, presales, or an adjacent technical function.
- Your work is strong and your scope has not moved to match it.
- You are ready to be specific about what you want to be known for.
- You will do the Plays, not just attend the calls.
This is not for you if
- You want interview coaching or a resume rewrite alone.
- You are looking for skills training in the job itself.
- You want someone to hand you a script you never adapt.
- You cannot give it a few hours a month for four months.
The work was never the issue. The reading of it was.
Sierra got handed the hard problems, the complex builds most of her peers would route around. She delivered every time. And every year, the same feedback: you need more experience with complex work. She had done that work repeatedly. The review did not reflect it.
She made difficult work look effortless and was uncomfortable claiming credit, so the value never registered with the people deciding what she was ready for next. Through the program she found the pattern in her own track record and got clear enough on her edge to claim it plainly. The manager role opened through someone who already knew her work and her goal. Her reputation was already in the room.
Eighteen years running his own agency, then a move in-house into a Solutions Engineer role. The hard part was never whether he could do the work. To a hiring team, agency owner and Solutions Engineer read as two different worlds. The value was all there. The sentence connecting it to the role was not.
"She helped me craft a compelling story that connected my background to the role I wanted, and transformed my resume into something that truly reflected my value. I wouldn't have landed my solutions engineering role without her."
Heather had joined an organization that was not aligned with her skills or values, and after a subpar review the read on her there had gone sideways. Most people change companies and carry the old read with them, because the company was never the thing that was broken. She refocused on her skills and values, changed the story she led with, and found her next opportunity within five months.
"She reminded me of who I am, what I'm good at, and pushed me to remain confident in my abilities in the face of adversity. The coaching she offers is a great mix of supportive, practical and results oriented."
Tricia could do a lot of things well, so she kept chasing roles by skill set rather than by what she wanted to be known for. What changed was not her experience. It was the decision to stop describing what she could do and start defining what she wanted to be known for.
"I've learned to focus on my next role based on what I want to do, versus roles that I see are open. I would highly recommend Laurie."
What it sounds like when the read changes.
Messages from clients, in the moment it landed.
Everything included.
- Four modules over four monthsThe full curriculum
- Eight Stand Out PlaysYour actual materials
- Eight live group sessionsAll recorded
- Cohort community accessFour months
- Lifetime access to the materialsYours to keep
Or two payments of $1,349, charged 30 days apart.
Secure checkout. Enrollment closes Thursday, September 10.
If you want direct eyes on your actual materials, add four 30-minute one-on-one sessions on your real profile, your case, and your talk tracks, not hypotheticals. Total $3,496. Add it at checkout or within your first 30 days. Capacity is limited.
Enroll by end of day August 28 and you get the fast-action bonus: a recorded starter session and the narrative templates that let you draft your first positioning sentence before the program begins. You walk into week one already moving. The price does not change either way.
Within your first 14 days, complete Module one, submit its Play, and attend or watch the first live session. If you have done the work and it is still not the right fit, request a refund by day 14 for the full program fee.
The guarantee rewards doing the work, because that is where the results are. After day 14, or without the completed work, the program fee is non-refundable.
Enrollment closes Thursday, September 10.
The cohort starts the week of September 14 and moves together. There is no rolling enrollment after the cart closes. The next opportunity is a future cohort.
Before you decide.
Be the one they can describe.
Enrollment closes Thursday, September 10. The cohort starts the week of September 14.
$2,497 or two payments of $1,349 · 14-day complete-the-work guarantee