Career strategy for senior go-to-market and presales professionals
Your work has grown. Has the way people describe you caught up?
You are trusted with the difficult work. But when the conversation turns to broader scope, a promotion, or a new role, people still reach for an old description of you.
I help experienced professionals make their contribution clear to the people deciding what comes next.
Explore the free workshop
Start with the gap you can actually change.
The words go vague
You can explain the project in detail. Naming the value you brought takes longer.
The work does not travel
Your closest colleagues know what you contribute. The people deciding your next move may not.
The moment gets away
You leave the review or interview thinking of the example you wish you had used.
The next move stays unclear
Each new opportunity asks you to rebuild your case instead of building on it.
I have been on the other side of those conversations.
I’m Laurie J. Wetzel. I spent 25 years in leadership at Adobe, Slack, and Salesforce, including the rooms where hiring, scope, and promotion decisions take shape.
That experience informs how I work: start with the actual record, find what is getting missed, and prepare the language and evidence the next conversation needs.
Meet LaurieA focused way to work on what comes next.
For your career
Stand Out Advantage is a four-month group program. Build a clear narrative, a rewritten profile and resume, and answers for the conversations ahead.
Explore Stand Out AdvantageFor your organization
Corporate workshops and team engagements for go-to-market and presales organizations.
Explore the corporate offeringHear how I think about the room.
Read the Room explores how experienced professionals are understood, how decisions get made, and what gets lost between the two.
Listen to Read the RoomBring one real situation.
The current free workshop is a place to begin applying this work to your own experience.
See the workshop