You’re doing the work.
But the decisions aren’t going your way.

Most career advice focuses on effort.
My work focuses on how your effort is interpreted by the people who decide roles, scope, and promotions.

Senior professionals don’t stall because they lack talent.

They stall because their value isn’t clearly understood at the decision-making level.

Start Here

Start with the Stand Out Readiness Series — a free 6-week email series designed to help you see where your positioning breaks down, before you decide what’s next.

This might sound familiar if…

  1. You’ve been labeled a high performer year after year, but your role or scope hasn’t meaningfully changed.

  2. You keep taking on more responsibility, yet promotions or advancement feel just out of reach.

  3. You’re doing great work, but you’re not clearly positioned for what’s next.

  4. You watch peers with similar or less experience move into opportunities you’re not being considered for.

  5. Your career feels like it’s happening to you instead of being shaped by you.

And you’re starting to feel the cost of waiting.

What changes when your value becomes clear…

  1. Your work is discussed differently when you’re not in the room.

  2. Promotion, role, and leadership conversations shift from “potential” to “ready now.”

  3. Decision-makers understand your impact without you having to over-explain or self-advocate constantly.

  4. High-stakes conversations feel grounded and strategic instead of reactive or uncertain.

  5. You stop spinning and start moving forward with intent and direction.

This isn’t about doing more.

It’s about changing how your work is evaluated.

If you already know you want support:

Work With Me

A short conversation to determine the right next step.

What happens when your value is finally clear

These are moments where timing mattered.

When the room changes — and how you show up suddenly matters


The situation:
Her company was acquired, leadership changed, and decisions about her future were being made quickly — without shared context for her impact.

It was a masterclass in self-advocacy and executive influence — especially at a moment when timing mattered
— Anne-Marie

What shifted:
She clarified how to articulate her impact in executive-level language and showed up with confidence in the rooms where decisions were actually being made — during a fast-moving transition.

Following this transition, Anne-Marie referred three colleagues navigating similar moments.

When the title doesn’t tell the story — and experience has to


The situation:
Melissa was a high performer in financial services, but under-leveled and underpaid. As she looked toward tech, the assumption felt unavoidable: lower title, lower compensation, and rebuilding credibility from scratch.

The risk wasn’t capability. It was how her experience would be interpreted once she crossed industries.

What shifted:
She clarified how to translate her experience into executive-level impact that carried across sectors. Instead of positioning herself as a career switcher, she showed up as a strategic operator with a track record of revenue leadership.

Her experience didn’t change. How it was evaluated did.

I stopped trying to fit my background into someone else’s version of ‘tech experience’ and started owning the value I actually bring.
— Melissa

Melissa moved into tech without stepping back — doubling her compensation in the process.


The situation:
Brandon had spent nearly two decades running his own agency, doing discovery, demos, and complex client work every day. But when he tried to move into a senior pre-sales role, he kept hearing the same thing: no official title, no fit.

He was being evaluated through labels instead of outcomes — and the more he explained, the less convincing he sounded.

What shifted:
He reframed his experience in the language decision-makers actually use. Instead of defending his background, he positioned it around problems solved, revenue impact, and judgment under pressure.

When he showed up differently, the conversation changed.

It felt like I finally stopped trying to prove myself — and started being taken seriously.
— Brandon

After initially being rejected, Brandon was hired into the role once his experience was repositioned clearly.

When changing industries shouldn’t mean starting over

The Stand Out Advantage™ — Group Program
Support for translating clarity into action

At this point, the question isn’t whether to act.
It’s what kind of support makes sense for where you are and what’s at stake.

The Stand Out Advantage™ focuses on clarity, positioning, and forward momentum when the stakes are high.

Work With Me

A short conversation to determine the right next step.

When waiting starts to cost you momentum, this is how support works

A woman participating in a virtual meeting on a laptop, with multiple people visible on the screen; she is sitting at a desk with a mug, a notebook, and a smartphone.

Stand Out Advantage™

1:1

Private. High-touch. Focused on your specific situation.

For senior professionals with something concrete on the line —
a promotion, a pivot, a role you need to land, or a leadership conversation you can’t afford to get wrong.

This is for you if:

  • The stakes are high and timing matters

  • You want direct, specific guidance

  • You need your positioning sharpened, not generalized

Clarify your professional narrative, strengthen your positioning, and accelerate what’s next with focused, individualized support.

Executive leadership development - professional handshake representing career advancement and leadership success

Stand Out Advantage™

Group

Structure, accountability, and perspective, without doing this alone.

You’re not looking for advice — you’re looking to see patterns faster and move with confidence.

This is for you if:

  • You want structure and accountability

  • You value pressure-testing your thinking

  • You want to see patterns instead of assuming something is wrong with you

Build clarity, confidence, and forward traction through guided sessions, practical frameworks, and peer dialogue.

If you already know you want support:

Work With Me

A short conversation to determine the right next step.

Laurie J Wetzel, A woman with wavy light brown hair, glasses, wearing a pinstripe suit and a white shirt, smiling and laughing against a plain background.

Laurie J Wetzel is an executive career strategist who works with senior professionals — leaders and high-impact individual contributors — on promotion readiness, positioning, and career transitions.