About Laurie J. Wetzel
Hi, I’m Laurie.
I help high-achieving professionals stand out, get hired, and grow into roles that fit who they are. I’m practical, direct, and I care a lot about helping you move faster with less stress. No fuss. Just results.
What I believe
You don’t need to be louder. You need to be clearer.
Confidence follows proof. We build proof.
Strategy beats grind. Every week needs a simple plan.
Careers are marathons of good decisions, not sprints of heroics.
Your next role should support your life, not consume it.
How I work with you
Clarity first. We define your edge and your direction.
Presence that fits. We shape a professional story that feels like you.
High-stakes moments. We prep for interviews, exec meetings, and negotiations using my 3P Method™ (Position, Proof, Path).
Sustainable growth. We build relationships, visibility, and habits that last.
Formats: 1:1 private coaching, group program with live Q&A, and corporate workshops for teams.
Why clients choose me
I’ve been the hiring leader in the room. I know what lands.
I make complex moves simple and executable.
I hold a high bar and I’m on your side.
We measure progress. Offers. Promotions. Pay. Visibility.
“Working with Laurie helped me go from overlooked to in demand.” — Ryan
Creds in brief
Slack, Adobe, Salesforce leadership experience.
Creator of The Stand Out Advantage™ framework.
Coach to senior ICs, new managers, and executives across tech, product, GTM, and operations.
Outside of work
I’m a mom of three navigating the “next chapter” as they launch. I like early mornings, long walks, Pilates, good coffee, and quiet dinners with my husband and friends. I care about work that’s excellent and humane.
If this sounds like the support you want
Let’s talk. Book a short call and we’ll map your next best step.
My story
I spent 25+ years leading teams and large initiatives at Slack, Adobe, and Salesforce. I loved the work, the pace, and the challenge—until I didn’t. After a stretch of quiet burnout, I stepped back for six months, rebuilt how I worked, and got honest about what I wanted next.
That season changed everything. I turned what I know about hiring, executive presence, and strategic communication into a clear framework that helps people move with confidence. It’s now the backbone of my coaching: The Stand Out Advantage™.
Stand Out Advantage™ Programs
Transform your career, leadership, and visibility with one proven framework — delivered three ways.
Whether you’re looking for personalized coaching, group accountability, or a workshop for your team, the Stand Out Advantage™ helps you clarify your value, build presence, and lead with confidence.
Stand Out Advantage™
for Teams
Custom workshops and keynotes for high-performing professionals and leadership groups.
Bring Laurie’s signature clarity, confidence, and career growth system to your organization through interactive workshops and executive sessions.
Stand Out Advantage™
1:1
High-touch, personalized coaching designed for leaders in transition or growth.
Get strategic clarity, refine your professional story, and accelerate your next opportunity through private sessions tailored to your goals.
Stand Out Advantage™
Group
Structure, accountability, and live coaching inside a proven 4-module system.
Join a cohort of high achievers to learn the framework, get live Q&A support, and gain momentum toward your next career move.
Media & Speaking
Laurie J. Wetzel is an experienced speaker and media contributor on topics like leadership development, career transitions, and authentic leadership. Book Laurie for your next event!
Laurie is available for keynotes, workshops, and panel discussions on:
Leadership Development
Career Transitions & Growth
Authentic Leadership
Women in Tech & Leadership
Media Contact:
📧 press@lauriejwetzel.com
“If you’re aligned with the work that energizes you, even the long hours can feel meaningful. It’s not easy, but it’s absolutely worth it.” - Laurie
AS FEATURED IN Humans of Fuzia
"Empowering High-Achieving Professionals to Find Clarity and Confidence in Their Careers"
Read the Full Interview → Here
Ready to Make Your Next Strategic Move?
Success starts with aligning your strengths, values, and goals. Let’s create the strategy to help you lead authentically.