Career strategy informed by real executive leadership

For senior professionals navigating promotion, transition, and increased scope

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My work

I work with senior professionals who want to stand out, get hired, and grow into roles that fit who they are — without guesswork or performative career moves.

My approach is practical, direct, and grounded in how decisions are actually made. No fluff. Just results.

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My executive background

Experience inside the systems my clients are navigating

I spent 25+ years leading teams and initiatives at Slack, Adobe, and Salesforce, navigating growth, change, and high-stakes decision-making firsthand.

That experience shaped how I think about careers at senior levels. Advancement isn’t about working harder or waiting your turn. It’s about clarity, positioning, and trust.

That perspective is the foundation of my work today.

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How I think about careers at senior levels

  • You don’t need to be louder. You need to be clearer.

  • Confidence follows proof. We build proof.

  • Strategy beats grind. Every week needs a simple plan.

  • Careers are marathons of good decisions, not sprints of heroics.

  • Your next role should support your life, not consume it.

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How I work with senior professionals

  • Clarity first. We define your edge and your direction.

  • Presence that fits. We shape a professional story that feels like you.

  • High-stakes moments. We prep for interviews, exec meetings, and negotiations using my 3P Method™ (Position, Proof, Path).

  • Sustainable growth. We build relationships, visibility, and habits that last.

Formats: 1:1 private coaching, group program with live Q&A, and corporate workshops for teams.

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Why senior professionals choose to work with me

  • I’ve been the hiring leader in the room. I know what lands.

  • I make complex moves simple and executable.

  • I hold a high bar and I’m on your side.

  • We measure progress. Offers. Promotions. Pay. Visibility.

“Working with Laurie helped me go from overlooked to in demand.” — Ryan

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Creds in brief

- Slack, Adobe, Salesforce leadership experience.
- Creator of the Stand Out Advantage™ framework.
- Coach to senior ICs, new managers, and executives across tech, product, GTM, and operations.

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Outside of work

I’m a mom of three navigating the “next chapter” as they launch. I like early mornings, long walks, Pilates, good coffee, and quiet dinners with my husband and friends. I care about work that’s excellent and humane.

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If you’re a senior professional at an inflection point

Let’s talk. Book a short call and we’ll map the right next step.

Book a Call

Stand Out Advantage™ Programs

Transform your career, leadership, and visibility with one proven framework — delivered three ways.

Whether you’re looking for personalized coaching, group accountability, or a workshop for your team, the Stand Out Advantage™ helps you clarify your value, build presence, and lead with confidence.

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Stand Out Advantage™

for Teams

Custom workshops and keynotes for high-performing professionals and leadership groups.

Bring Laurie’s signature clarity, confidence, and career growth system to your organization through interactive workshops and executive sessions.

Learn More
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Stand Out Advantage™

1:1

High-touch, personalized coaching designed for leaders in transition or growth.

Get strategic clarity, refine your professional story, and accelerate your next opportunity through private sessions tailored to your goals.

Explore 1:1 Coaching
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Stand Out Advantage™

Group

Structure, accountability, and live coaching inside a proven 4-module system.

Join a cohort of high achievers to learn the framework, get live Q&A support, and gain momentum toward your next career move.

Join the Group

Media & Speaking

Laurie J. Wetzel is an experienced speaker and media contributor on topics like leadership development, career transitions, and authentic leadership. Book Laurie for your next event!

Laurie is available for keynotes, workshops, and panel discussions on:

Leadership Development
Career Transitions & Growth
Authentic Leadership
Women in Tech & Leadership

Media Contact:
📧 press@lauriejwetzel.com

Download Press Kit

Confidence Codes hosted by Priya Sam, Story Architect

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Read the Full Interview → Here

AS FEATURED IN

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Humans of Fuzia

"Empowering High-Achieving Professionals to Find Clarity and Confidence in Their Careers"

Read the Full Interview → Here

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Ready to Make Your Next Strategic Move?

Success starts with aligning your strengths, values, and goals. Let’s create the strategy to help you lead authentically.

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