Stand Out Advantage™ — Group Program
Stop being overlooked for roles you’re qualified to do.
The Stand Out Advantage™ helps high-performing professionals clarify their value, strengthen their presence, and win high-stakes career conversations with confidence.
This program is for you if:
You’re strong at what you do, but your value isn’t landing consistently
You’re preparing for a role, promotion, or pivot that actually matters
Interviews feel fine, but not decisive when it counts
You want a clear framework, not generic advice
If you’re looking for generic career advice or light accountability, this won’t be the right fit.
This program is intentionally sequenced. Each module solves a different career bottleneck, and together they compound.
How the Stand Out Advantage™ Works
Define Your Edge – Clarify your professional identity so you stop underselling or overexplaining
Build Your Presence – Design the signal you want associated with you instead of improvising
Master Your Moments – Practice high-stakes conversations until confidence is automatic
Lead Your Growth – Create momentum beyond this next role or promotion
Choose Your Stand Out Advantage™ Path
Each tier includes lifetime access to the full Stand Out Advantage™ curriculum
— over 30 hours of videos, four modules, Quick Starts, and workbooks
— so you can define your edge, build your presence, master your moments, and lead your growth.
Select the level of support that fits your goals below.
CORE MEMBERSHIP
The Complete Framework — Learn at Your Own Pace.
Best for:
Independent professionals who want the full framework and prefer to move at their own pace.
What this gives you:
The complete Stand Out Advantage™ system to clarify your professional identity, strengthen your presence, and prepare for high-stakes career conversations, without live coaching.
Includes:
Full Stand Out Advantage™ curriculum
All four modules, Quick Starts, workbooks, and templates
Lifetime course access
One-time investment: $997
Upgrade Window: Upgrade to Premium or VIP within 30 days of enrollment by paying the difference.
Most clients choose Premium for the structure, feedback, and momentum it provides.
PREMIUM MEMBERSHIP
Curriculum plus community & live Q&A.
Best for:
Active job seekers or professionals in motion who want accountability, feedback, and momentum.
What this gives you:
Everything in Core, plus guided support to help you apply the framework in real time. You’re not just learning the material, you’re pressure-testing it with feedback and community.
This is the right level if you want structure, consistency, and a place to refine your thinking as opportunities unfold.
Includes:
Everything in Core
Private Slack community
Twice monthly live Q&A sessions
3-month community access
One-time investment: $2,497
Upgrade Window: Upgrade to VIP within 30 days of enrollment by paying the difference.
VIP MEMBERSHIP
White-glove experience. Personal strategy. Proven results.
Best for:
High achievers preparing for a promotion, pivot, or executive transition where positioning and execution cannot be left to chance.
What this gives you:
A white-glove experience with direct, strategic support. This tier is designed for leaders who want personalized guidance through each phase of the Stand Out Advantage™ framework and expect results, not general advice.
If you want your strategy sharpened, your blind spots called out, and your execution dialed in, this is the level.
Includes:
Everything in Premium
Four personalized audits & four 30 minute strategy sessions
Professional Narrative
LinkedIn and resume
Master Your Moments
Networking & visibility
Priority support and access
6-month community access
One-time investment: $3,997
What Clients are saying
"I was able to find my next opportunity within 5 months."
•
"It was a masterclass in self-advocacy and executive influence."
•
"You are truly making a difference and impacting my life."
•
"Achieving outcomes I once thought were beyond my reach."
•
"Secured three compelling offers — stepping into a role that aligns with my strengths"
•
"I went from about 2% to nearly 100% response rate once we tightened my narrative and targeting."
•
"Your coaching has had a profound impact on me personally — truly transformative!"
•
"She helped me build the executive visibility I'd been missing."
"I was able to find my next opportunity within 5 months." • "It was a masterclass in self-advocacy and executive influence." • "You are truly making a difference and impacting my life." • "Achieving outcomes I once thought were beyond my reach." • "Secured three compelling offers — stepping into a role that aligns with my strengths" • "I went from about 2% to nearly 100% response rate once we tightened my narrative and targeting." • "Your coaching has had a profound impact on me personally — truly transformative!" • "She helped me build the executive visibility I'd been missing."
Compare your options — all paths include the complete Stand Out Advantage™ framework.
| Feature | Core | Premium | VIP |
|---|---|---|---|
| Full 4-Module Curriculum | ✓ | ✓ | ✓ |
| Slack Community | — | ✓ | ✓ |
| Bi-Weekly Live Q&A with Laurie | — | ✓ | ✓ |
| Personalized Audits (LinkedIn, Resume, Interview, Networking) | — | — | ✓ |
| Priority Messaging Access | — | — | ✓ |
| Lifetime Course Access | ✓ | ✓ | ✓ |
What you’ll learn inside
Module 1: Define Your Edge
Get clear on your top strengths, build three brand pillars with proof, craft your brand statement, and map your next move. This is the foundation that points everything toward your future.
Module 2: Build Your Presence
Turn your brand into assets that work while you sleep. Optimize LinkedIn, create a target-ready resume, write fast cover letters, and start a simple content plan to build authority.
Module 3: Master Your Moments
Use the 3P Method™ to nail interviews, networking, advancement conversations, and negotiations. Build a story bank and a weekly opportunity system.
Module 4: Lead Your Growth
Build authentic visibility, a relationship portfolio, leadership presence that fits your style, and a 90-day plan that prevents burnout and compounds results.
A short conversation to determine the right next step.
Need a jumpstart?
Each module includes a Quick Start guide for urgent needs like interviews, presence polish, and strategic networking.
Trusted by Leaders at Webflow, Adobe, Slack, and Google Professionals who invested in their careers and won
FREQUENTLY ASKED QUESTIONS
-
Most learners complete the core lessons in 4-8 weeks working at their own pace. All tiers include lifetime access to digital course materials.
Premium and VIP support windows (Slack, Q&A calls, and 1:1 sessions) are time-limited to ensure focused implementation: 4 months for Premium, 6 months for VIP.
-
Immediately! As an evergreen program, you can enroll anytime. Your support window begins on your enrollment date (when payment is processed), and all course materials are available right away—no waiting for a cohort to start.
-
CORE: Complete 4-module curriculum, workbooks, templates, and lifetime access to all digital materials. Self-paced with no live support.
PREMIUM: Everything in Core plus 3 months of Slack community access and live Q&A calls (60 minutes each, twice per month, recorded).
VIP: Everything in Premium plus 6 months of support, four (4) personalized audits, four (4) 30 minute private 1:1 coaching sessions, and priority support.
-
Yes! All live Q&A calls are recorded and available to Premium and VIP members throughout your support window. While we encourage live attendance for real-time interaction, recordings ensure you don't miss valuable insights.
-
VIP members receive four (4) private 30-minute coaching sessions to use for personalized strategy, audits, or career challenges. Sessions must be scheduled and completed within your 6-month support window.
Cancellations require 48-hour notice; late cancellations result in forfeiture.
-
Yes! You can upgrade from Core to Premium, or Premium to VIP, within 30 days of enrollment by paying the price difference at the then-current rate. Contact support@lauriejwetzel.com to process your upgrade.
-
Life happens! Premium and VIP members may request a support window extension. The Coach may offer a one-time courtesy extension of up to 30 days, or paid extensions may be available. Requests must be submitted to support@lauriejwetzel.com before your window expires. Your lifetime access to course materials is never affected.
-
You keep lifetime access to all digital course materials, templates, and future updates. Time-limited elements (Slack, Q&A calls, 1:1 sessions) expire at 4 months (Premium) or 6 months (VIP). Renewals may be available—contact us for options.
-
All enrollments are non-refundable and non-transferable. We offer three tiers so you can choose the right fit for your needs and investment level. Review the tier details carefully before enrolling.
-
The Stand Out Advantage is future-focused and proof-driven. Rather than isolated tips, it integrates your brand, presence, high-stakes conversations, and sustainable visibility into one cohesive system. You'll build a complete career advancement framework, not just tactical fixes.
-
You'll need a reliable internet connection, a computer or mobile device for viewing video content, and access to Zoom (for Q&A calls) and Slack (for Premium/VIP community). All technical requirements are outlined in your enrollment agreement.
About Laurie J. Wetzel
Laurie J. Wetzel is a career and leadership strategist who helps high-performing professionals stand out, get hired, and accelerate their careers. She created The Stand Out Advantage™, a practical program that turns your experience into obvious value through clear positioning, credible proof, and confident delivery.
With 25+ years in tech, including leadership roles at Slack, Adobe, and Salesforce, Laurie pairs executive insight with a no-nonsense coaching style. Clients have achieved measurable results — from major salary increases to executive promotions and faster, more aligned offers.
Her mantra: clarity first, presence next, momentum follows.
Bring The Stand Out Advantage™ to Your Career
Clarity. Confidence. Momentum.
Schedule a discovery call to explore how Laurie can tailor The Stand Out Advantage™ to your career goals and next chapter.