Career articles · Laurie J. Wetzel
A clearer perspective on your next career move.
Writing for senior go-to-market and presales professionals on explaining your value, getting recognized, and preparing for the conversations that shape what comes next.
Start here
Find the question closest to yours.
Explain your value
Sounding like everyone else is not a wording problem.
Start here if you keep rewriting your headline but still cannot explain what makes your contribution different.
Read the articleGet recognized
The people who love your work may not be the people who can promote you.
Consider how the people making decisions learn about the work you do.
Read the articlePrepare for the conversation
Prepared is not the same as converted.
Look at what happens when thorough preparation does not translate into the impression you intended.
Read the articleThe Read · Free email sequence
Keep the thinking going.
Seven emails over ten days about how your work is understood by the people deciding your next move.
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Explaining your value
Getting recognized
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Deciding your next move
The archive
Latest articles
Browse the latest writing, or explore earlier posts.
Sounding Like Everyone Else is Not a Wording Problem, it is a Positioning Problem
Rewriting the headline for the ninth time won't fix it. Here is why sounding generic is a positioning problem, not a wording one, and how to decide the one thing that's actually yours.
Which Recognition Gap is Yours: A Short Self-Diagnostic
Being underrated is not one gap, it is four. Most people fight the wrong one and wonder why nothing moves. Read the four patterns below and see which one is actually yours.
The People Who Love Your Work Are Usually Not the People Who Can Promote You
Your best work is happening two levels below where the decision gets made, and nobody is carrying it upward. Here is why that is a routing problem, not a volume problem.
Rejection is loud. Being misread is quiet.
Rejection forces a decision. Being misread never does. That is the quiet, compounding cost of staying reliable instead of ready, and why waiting and deciding not to act land in the same place.
Three Things Almost Nobody Does Before Their Fall Conversations
Stop getting passed over. Learn the 3 positioning moves that shape how you're read in Q4 conversations and why waiting until October costs you the year.
The Year-end Move is Built Before the Conversations Start
The Q4 calibrations, the promotion talks, the who-moves decisions get made in the fall, but they're built now, from a read that's already forming. Here's what to do while it still costs nothing.
The Four Places the Gap Shows Up, and How to Tell Which One is Yours
The gap doesn't show up in one place. It shows up in four: articulation, visibility, the high-stakes moment, and direction. Most people guess which one is theirs, and guess wrong.
Prepared is Not the Same as Converted
Preparation fails in high-stakes moments not because the content was wrong, but because the read gets set before you make your strongest point. This piece breaks down what to prepare instead.
The room where you shine is the room they never enter.
The deal you saved, the moment you read the room and changed the outcome, almost nobody two levels up was there for it. They're working from a compressed, secondhand version of you. That's not a performance problem. It's a visibility one.
Right role, wrong company is the wrong diagnosis
You've probably already run the math on leaving. Before you send that reply to the recruiter, it's worth sitting with one uncomfortable question: is the thing you're trying to leave actually something you'll carry out the door with you?
I Know What I Bring. I Just Cannot Say it Without Sounding Like Everyone Else.
Most professionals can perform their edge but not name it. This piece breaks down why your actual distinction is usually invisible to you, and why the first version of your self-description is never the sharp one.
The Strong-number paradox
You're hitting quota and still not moving up. Here is the gap between strong performance and how you're actually read, and why more effort deepens it.
Career strategy: what makes the difference between moving at year-end and not
Year-end moves aren't made in December. They're shaped by conversations that start in August. Here is when your positioning work has to be in motion to count.
H1 2026 in review: six patterns from six months of senior career moves
I expected H1 to favor external moves. The opposite happened. Six patterns from the half-year, and what they mean for the move you want by year-end.
The worst time to be up for promotion is right after you get a new manager
Four promotions, two companies, no job-hopping. Here is the real work behind a five-year climb from senior IC to Director, and why most careers stall.
You don't need more skills. You need better positioning.
Senior professionals keep adding certifications and still getting passed over. Here's the positioning gap that actually decides who moves and who waits.
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