The Read · Free email sequence

Still not in the room when the decision gets made?

A free sequence, seven emails over ten days, for senior go-to-market and presales professionals whose value is being misread by the people who decide their next move.

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    Career strategy for senior professionals

    Weekly writing on how the people who decide your next move read your value, and how to change what they see.

    Laurie J Wetzel, Woman with long wavy hair, wearing glasses, a striped teal suit, and a white top, smiling and posing against a light-colored background.
    The Exercise That Got My Client 3 Competing Offers
    Laurie J Wetzel Laurie J Wetzel

    The Exercise That Got My Client 3 Competing Offers

    I keep rambling when they ask about my value." Ryan had three days until his final round interview. We spent 15 minutes on one exercise. He got the job, at a level higher than the posting. Here's the framework that helped him articulate his value in one breath, and how you can use it too.

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    Is Now the Right Time to Invest in Your Career?
    Laurie J Wetzel Laurie J Wetzel

    Is Now the Right Time to Invest in Your Career?

    Most high performers wait too long to address what's holding them back. Use this quick 3-question test to get out of indecision and into motion, whether you build that structure yourself or bring in outside support.

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    From Quiet Confidence to Executive Presence
    Laurie J Wetzel Laurie J Wetzel

    From Quiet Confidence to Executive Presence

    Smart, reliable, and well-liked but her impact was hidden. In 12 weeks, this senior IC transformed her executive presence, secured sponsorship from the CFO, and earned a Director promotion by mastering three key shifts: defining her edge, building visible proof, and leading strategic conversations with clarity over polish.

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    Your LinkedIn Isn’t Selling You, It’s Listing You
    Laurie J Wetzel Laurie J Wetzel

    Your LinkedIn Isn’t Selling You, It’s Listing You

    Most profiles read like inventory: titles, dates, skills. This article shows how to sell instead with a clear promise, proof in context, and a simple next step using my 3P Method. Includes headline and About examples, a quick checklist, and a 60 minute fix.

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    The Resume Isn't the Problem
    Laurie J Wetzel Laurie J Wetzel

    The Resume Isn't the Problem

    You’ve updated your resume format, added keywords, even A/B tested applications. Still nothing? The issue isn’t formatting—it’s positioning. When your resume tells a clear story about the problems you solve, the proof you deliver, and why it matters, that’s when you stand out.

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    What Hiring Managers Really Want to See 
    Laurie J Wetzel Laurie J Wetzel

    What Hiring Managers Really Want to See 

    You can have the perfect resume and polished LinkedIn profile, but if you're not showing hiring managers what they actually care about, you'll keep getting overlooked. Here's what they really want to see: clarity of value, proof in action, steady presence, and fit beyond skills. Real client stories show how the 3P Method™ (Position, Proof, Path) helped professionals double salaries, skip levels to VP, and create new roles. Stop sending resumes into the void—here's what works instead.

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    Decision Fatigue in Career Transitions
    Laurie J Wetzel Laurie J Wetzel

    Decision Fatigue in Career Transitions

    Career transitions come with a flood of choices—roles, companies, networking, positioning. The more decisions you face, the harder each one feels. This is decision fatigue at work. Here’s how to spot it and the strategies to break free so you can move forward with confidence.

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    The One Question That Can Change Your Job Search
    Laurie J Wetzel Laurie J Wetzel

    The One Question That Can Change Your Job Search

    You’ve got the experience but you're still getting passed over. Here's the truth: most hiring managers aren’t looking for perfect. They're looking for obvious.

    This article breaks down how to tell the right story, show proof of value, and finally get noticed.

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    Qualified but Still Rejected? Here’s Why.
    Laurie J Wetzel Laurie J Wetzel

    Qualified but Still Rejected? Here’s Why.

    You're qualified but still getting rejected?

    Here's what's really happening in hiring right now and how to adapt your strategy to actually get noticed.

    The rules have changed, but most job seekers haven't caught up yet.

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    They Said He Wasn’t Qualified. Two Years Later, He Was Leading the Team.
    Laurie J Wetzel Laurie J Wetzel

    They Said He Wasn’t Qualified. Two Years Later, He Was Leading the Team.

    We don’t get stuck because of our background. We get stuck because of how we frame it.

    This article shows you how to translate your experience into your next opportunity, without starting over.

    Want support? The Find Your Edge Kit helps you clarify your strengths and position them strategically.

    Available now.

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    How One Client Recovered From a Career Stumble and Landed Their Next Opportunity in 5 Months
    Career Laurie J Wetzel Career Laurie J Wetzel

    How One Client Recovered From a Career Stumble and Landed Their Next Opportunity in 5 Months

    After a tough performance review and a role that felt like the wrong fit, this high-performing professional felt uncertain about their future. In just 5 months, they reclaimed their confidence, repositioned their strengths, and landed a senior leadership role with a compensation increase. This case study breaks down the exact strategy we used to turn a setback into a strategic win.

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    What I'm Seeing in Hiring Right Now
    Career Laurie J Wetzel Career Laurie J Wetzel

    What I'm Seeing in Hiring Right Now

    Everyone’s talking about the “tough job market,” but that’s not what I’m seeing. High-performing professionals are landing aligned, strategic roles, not by applying cold, but by showing up differently.

    Here’s how they’re doing it and why the best roles often go to those who aren’t waiting for job postings.

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    Stand Out Advantage™

    Ready to do this work, not just read about it?

    Stand Out Advantage is the six-month program where you close the gap between the value you deliver and the value the people who decide can actually describe.

    See how the program works