Stand Out Advantage™  ·  Enrollment opens August 26

You are good at the work. Now be the one they can describe.

The people who decide your next move are choosing among several strong people, and they pick the one they can clearly describe. Right now that is not reliably you. In four months, that changes.

Save my seat for the workshop

Enrollment opens live at the free workshop, August 26 and 27. The program is $2,497, or two payments of $1,349, and the cart closes Thursday, September 3.

Four months Eight live sessions Built for go-to-market and presales
Laurie J. Wetzel
25 years on the deciding side of the table | Adobe· Slack· Salesforce
“In just a few weeks, I secured three compelling offers, and I'm stepping into a role that truly aligns with my strengths and career goals.”
Ryan, strategic account executive
“Her ability to help you identify your unique value and position it strategically is remarkable.”
Melissa, revenue enablement leader
“It was a masterclass in self-advocacy and executive influence.”
Anne-Marie, skip-level VP promotion
“I don't even need to think about this. I want to move you to the next level.”
Said to Jasmine about an internal opportunity, after our work together
The problem you already know

Your value is real. The people who decide cannot read it.

You have been called a high performer for years, and your scope has not moved.
You cannot say what makes you different without sounding like everyone else with your title.
Every time you change roles, you rebuild your case from scratch.

This is not a performance problem. It is an interpretation problem, and it is the only thing this program works on.

Laurie J. Wetzel
What Stand Out Advantage is

Positioning for how you are read.

You are already good at the work. This is built for go-to-market and presales professionals specifically, by someone who led those teams for 25 years and sat in the rooms where the decisions got made.

Career coaching works on your choices.
This works on how others read your value.
Skills training makes you better at the job.
This makes you the one they can describe.
Visibility advice tells you to post more.
This makes your value travel without you.
The four modules

Direction, translation, application, compounding.

01
Define your edge
From what you do to what you want to be known for
You find the pattern in your own track record and name the one thing you are the one to pick for, in a single clear line that does not sound like your title.
You leave withYour positioning line, in your words.
02
Build your presence
From telling your story to letting it travel
You make that line portable, so the people who decide carry it into the rooms you are not in, instead of you having to be present for it to land.
You leave withA profile, bio, and story that carry the line for you.
03
Master your moments
From preparing for the moment to converting it
You turn the high-stakes conversations, the reviews, the interviews, the pitch rooms, into moments where your value comes through instead of getting lost.
You leave withTalk tracks for the conversations that decide things.
04
Lead your growth
From working a role to building a career
You stop rebuilding from scratch with every move and start compounding, so each step makes the next one easier.
You leave withA plan that keeps working after the cohort ends.
Save my seat for the workshop

Enrollment opens live at the workshop. 14-day complete-the-work guarantee once you enroll.

How it works

Four months, built around a working role.

  • Four modules over four months
  • Eight Stand Out Plays, the exercises that produce your actual positioning materials
  • Eight live group sessions across the four months
  • Community access alongside a cohort moving through the work with you
  • Four months of access to the materials
"Night and day from our first conversation several months ago."
The hiring manager who first passed on Brandon, a sales engineer

The program starts the week of September 14 and the cohort moves together. The live calls are where the coaching happens, and every one is recorded, so if you cannot make one, you can watch the replay.

Before you go further

This works for a specific person.

This is for you if

  • You are senior in go-to-market, presales, or an adjacent technical function.
  • Your work is strong and your scope has not moved to match it.
  • You are ready to be specific about what you want to be known for.
  • You will do the Plays, not just attend the calls.

This is not for you if

  • You want interview coaching or a resume rewrite alone.
  • You are looking for skills training in the job itself.
  • You want someone to hand you a script you never adapt.
  • You cannot give it a few hours a month for four months.
"Whoa, I can't believe this story is about me."
Katie, solutions engineer, rebuilding her narrative
Proof

The work was never the issue. The reading of it was.

Sierra
Promoted to engineering manager in an internal move

Sierra got handed the hard problems, the complex builds most of her peers would route around. She delivered every time. And every year, the same feedback: you need more experience with complex work. She had done that work repeatedly. The review did not reflect it.

She made difficult work look effortless and was uncomfortable claiming credit, so the value never registered with the people deciding what she was ready for next. Through the program she found the pattern in her own track record and got clear enough on her edge to claim it plainly. The manager role opened through someone who already knew her work and her goal. Her reputation was already in the room.

Brandon
Agency owner to senior solutions engineer

18 years running his own agency, then a move in-house into a Solutions Engineer role. The hard part was never whether he could do the work. To a hiring team, agency owner and Solutions Engineer read as two different worlds. The value was all there. The sentence connecting it to the role was not.

"Working with Laurie was a game-changer. She helped me craft a compelling story that connected my background to the role I wanted, and transformed my resume into something that truly reflected my value. Laurie also supported me in identifying companies that were a strong match and guided me through every stage of the interview process with clarity and confidence. Her feedback was always thoughtful, actionable, and grounded in real-world insight. I wouldn't have landed my solutions engineering role without her."

"You have gone above and beyond in supporting me through probably the most pivotal period in my career."
Anne-Marie, skip-level VP promotion
"You literally kept me sane. You were like a crisis manager. You were amazing."
Carol, customer success leader
"She's helped me with ways to deal with burnout, and also helped me get clear on what I'm looking for next in my career and how to go after that and position myself."
Beth, marketing director
"Without Laurie's expert coaching and guidance, I would never have gained the insight, skills, or confidence to land my dream job."
Catherine, paralegal
On the investment

What clients say it was worth.

“It's completely a game changer... If I had to go back in time, you could charge me double for it... I got 5X back out of it.”
Tricia, solutions and professional services
“For me, you could have charged more. I do think it's incredibly valuable, and obviously the payoff is worth it for me, because I got what I wanted out of it.”
Jamie
The offer

Everything included.

  • Four modules over four monthsThe full curriculum
  • Eight Stand Out PlaysYour actual materials
  • Eight live group sessionsAll recorded
  • Cohort community accessFour months
  • Access to the materialsFour months
$2,497

Or two payments of $1,349, charged 30 days apart.

Save my seat for the workshop

Enrollment opens live at the free workshop, August 26 and 27, and closes Thursday, September 3.

Enroll in the opening days

Enroll by end of day Friday, August 29 and you get the fast-action bonus: a recorded starter session and the narrative templates that let you draft your first positioning sentence before the program begins. You walk into week one already moving. The price does not change either way.

14-day complete-the-work guarantee

Within your first 14 days, complete Module one, submit its Play, and attend or watch the first live session. If you have done the work and it is still not the right fit, request a refund by day 14 for the full program fee.

The guarantee rewards doing the work, because that is where the results are. After day 14, or without the completed work, the program fee is non-refundable.

The only deadline that matters

Enrollment opens August 26 and closes September 3.

Enrollment opens live at the free workshop on August 26 and 27. The cohort starts the week of September 14 and moves together. There is no rolling enrollment after the cart closes. The next opportunity is a future cohort.

Aug 26
Enrollment opens
Aug 29
Fast-action bonus ends
Sep 3
Cart closes
Sep 14
Cohort begins
Save my seat for the workshop
Questions

Before you decide.

How is this different from career coaching?
Career coaching usually works on your choices and your actions. This works one level deeper, on how your value is read by the people who decide your next move. It changes what others understand about you, not just how you behave, and it is built for go-to-market and presales professionals specifically.
I am not job hunting. Is this still for me?
Yes. The work applies whether you are moving up where you are or moving somewhere new. The point is that the people who decide can describe your value clearly, which matters inside your current company as much as outside it.
How much time does it take?
Four modules over four months, eight live group sessions, and the Stand Out Plays between them. It is built to fit around a working role, not to compete with it.
What if I cannot make a live session?
The live calls are where the coaching happens, so come when you can. Every one is recorded, so if you have to miss a call you can watch the replay and stay with the work.
How long do I have access?
You have access to the materials, the group, and the recordings for the four months of the program. The plan you build in Module four is yours to keep and keeps working after the cohort ends.
Is there a payment plan?
Yes. Pay $2,497 in full, or choose two payments of $1,349, charged 30 days apart.
Can my company pay for this?
Yes, and many do. Ask for an invoice at checkout or reply to any email and you will get one you can submit for professional development budget.
What if I am still not sure?
Come to the free workshop first. It shows you exactly where your value is getting misread and gives you one move to start closing the gap, and it will tell you quickly whether the program is the work you need. Save your seat.

Be the one they can describe.

Enrollment opens live at the free workshop, August 26 and 27, and closes September 3. The cohort starts the week of September 14.

Save my seat for the workshop

$2,497 or two payments of $1,349  ·  14-day complete-the-work guarantee

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Stand Out Advantage™   enrollment opens live at the free workshop, August 26 and 27
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