Stand Out Advantage · Four-month group program

Give people a clearer account of what you bring.

You have the experience. Now build the narrative, materials, and answers that help others understand what that experience makes you ready for.

For senior go-to-market and presales professionals preparing for more scope, a promotion, or a move.

Join the November waitlist
Laurie J. Wetzel

Leave with work you can use.

Your professional narrative

Your value in one repeatable sentence, grounded in your record.

A rewritten profile and resume

Materials that present your contribution clearly and consistently.

Your top ten answers

Interview and advocacy answers built around the examples that matter.

A Growth Dashboard

A place to organize your direction and the work of your next move.

Client experiences

Different starting points. More specific stories.

These stories reflect clients’ individual work with Laurie, across coaching engagements.

Finding the evidence

A stronger basis for claiming her value.

“There’s actual evidence here that tells me I’m good at this stuff, so I don’t feel as worried claiming it. If someone asked why, I’d say, here’s my proven record.”

Sierra
Read the context

Sierra had been doing work beyond her role while hearing that she needed more experience. Documenting her contribution gave her concrete examples to use in conversations about her next step.

Making the profile useful

His profile became part of the conversation.

“I was on an interview with a CRO and he was definitely reading my LinkedIn, not my resume. He referenced my title from LinkedIn. So I know the profile work is landing.”

Ben
Read the context

Ben worked on his narrative, targeting, and LinkedIn profile. This reflection captures a specific moment when he could see the profile being used in an interview.

Preparing before the moment

Ready to explain her own contribution.

“The personal narrative for me was the whole game.”

Jamie
Read the context

Jamie had spent more time describing her team’s work than her own impact. Preparing a concise narrative helped her speak about her contribution when an opportunity arrived.

Structured work. Live coaching. Room to apply it.

Across four months, you work on your own situation with eight live group coaching sessions and a private community.

The work connects what you want to be known for with the materials and conversations that carry it. Four months of access begin on the cohort start date.

Is this the right work for you?

You have a substantial track record, but the way it is described has not kept up. You want to work with your own experience and apply what you build.

You do not need to be actively job hunting. The same preparation can support conversations about your scope and progression where you already work.

If your immediate need is a standalone resume service or technical skills training, this program covers a different scope.

November cohort

Enrollment is scheduled for November 10–18, 2026. Program access begins November 30.

Pay in full

$2,497

One payment.

Payment plan

2 × $1,349

$2,698 total.

USD. Both options include the same program access. Final cohort format and session details will be available before enrollment opens.

Join the November waitlist

Before you decide.

How long is the program?

Four months, with eight live group coaching sessions and a private community.

When does access begin?

Access begins on the cohort start date. For November, that is November 30, 2026.

Join the November waitlist →

Do I have to be changing jobs?

No. You may be preparing for an internal opportunity, broader scope, or a move elsewhere.

What will I build?

A professional narrative, rewritten profile and resume, top ten interview and advocacy answers, and a Growth Dashboard.

A private coaching experience

In Tricia’s words.

“Gaining back confidence, it’s really hard to put a metric against it. It’s completely a game changer.”

Tricia

Tricia worked with me one-to-one. Her reflection describes that private coaching experience.

Read more of Tricia’s story

We worked on connecting her leadership experience to the conversations she was having now.

“I wasn’t asking somebody to look back 15 years ago when I led customer success teams. I was asking somebody to look back to yesterday.”

Tricia

Private work with Laurie

I work individually with six clients each year. These engagements begin with a conversation about your situation, the work ahead, and whether we are the right fit.

Private coaching is offered by invitation following that conversation.

Schedule a conversation about 1:1 coaching →