Stand Out Advantage™
Enrollment is closed. The next cohort opens for November 30.
The cohort that just enrolled is starting, so the doors are shut for now. Put your name on the list and you will hear about the next opening before it goes out to anyone else.
Join the waitlist
Two fields. That is the whole thing.
You are on the list.If a confirmation email arrives, click the link to finish. Either way, the next cohort date comes to this address first.
25 years on the deciding side of the table
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What the list actually gets you
Three things, and nothing you did not ask for.
The date, first
You get the opening date and the enrollment window before the announcement goes to the wider list.
A straight answer
If you want to know whether this is the right room for your situation before the doors open, you can reply to any email and ask.
Quiet in between
No countdown, no daily emails. You hear from me when there is something to decide.
Why people join this list
Your value is real. The people who decide cannot read it.
You have been called a high performer for years, and your scope has not moved.
You cannot say what makes you different without sounding like everyone else with your title.
Every time you change roles, you rebuild your case from scratch.
This is not a performance problem. It is an interpretation problem, and it is the only thing this program works on.
What you would be joining
Four modules over four months, built around a working role.
Define your edge
You find the pattern in your own track record and name the one thing you are the one to pick for, in a single clear line that does not sound like your title.
Build your presence
You make that line portable, so the people who decide carry it into the rooms you are not in.
Master your moments
You turn the reviews, the interviews, and the pitch rooms into moments where your value comes through instead of getting lost.
Lead your growth
You stop rebuilding from scratch with every move and start compounding, so each step makes the next one easier.
Eight live group sessions across the four months, all recorded. Built for go-to-market and presales professionals specifically. The next cohort is set for November 30, and the full details go to this list first.
Before you add your name
This works for a specific person.
Worth joining the list if
- You are senior in go-to-market, presales, or an adjacent technical function.
- Your work is strong and your scope has not moved to match it.
- You are ready to be specific about what you want to be known for.
- You will do the work, not just attend the calls.
Not worth it if
- You want interview coaching or a resume rewrite alone.
- You are looking for skills training in the job itself.
- You want someone to hand you a script you never adapt.
- You cannot give it a few hours a month for four months.
From people who did the work
The work was never the issue. The reading of it was.
"Her ability to help you identify your unique value and position it strategically is remarkable."
Melissa, revenue enablement leader
"It was a masterclass in self-advocacy and executive influence."
Anne-Marie, vice president
Questions
Before you add your name.
Does joining the list commit me to anything?
No. It puts you first in line for information. You decide when the doors open.
I signed up and no email arrived.
If you already get email from me, there is nothing to confirm and you are on the list. If you are new here, look in your spam folder for a confirmation link. If it is not there either, email laurie@lauriejwetzel.com and I will add you by hand.
Is November 30 confirmed?
That is the date the next cohort is built around. If anything moves, the people on this list hear it first.
What does it cost?
The investment for the next cohort goes out with the opening details. If you want the number before then, reply to the confirmation email and ask.
I need to move sooner than that.
Then say so. Reply to the confirmation email with one line about your situation and I will tell you honestly whether waiting is the right call for you.
Is there something I can do in the meantime?
Yes. Take the two-minute read assessment. It shows you where your value is getting misread, and it is useful whether or not you ever enroll. Start there.
Be the one they can describe
The next cohort opens for November 30.
The list hears the date first. That is the whole mechanism.
Join the waitlist
Two fields. That is the whole thing.
You are on the list.If a confirmation email arrives, click the link to finish. Either way, the next cohort date comes to this address first.