Still not in the room when the decision gets made?
A free sequence, seven emails over ten days, for senior go-to-market and presales professionals whose value is being misread by the people who decide their next move.
Career strategy for senior professionals
Weekly writing on how the people who decide your next move read your value, and how to change what they see.
Prepared is Not the Same as Converted
Preparation fails in high-stakes moments not because the content was wrong, but because the read gets set before you make your strongest point. This piece breaks down what to prepare instead.
The room where you shine is the room they never enter.
The deal you saved, the moment you read the room and changed the outcome, almost nobody two levels up was there for it. They're working from a compressed, secondhand version of you. That's not a performance problem. It's a visibility one.
Right role, wrong company is the wrong diagnosis
You've probably already run the math on leaving. Before you send that reply to the recruiter, it's worth sitting with one uncomfortable question: is the thing you're trying to leave actually something you'll carry out the door with you?
I Know What I Bring. I Just Cannot Say it Without Sounding Like Everyone Else.
Most professionals can perform their edge but not name it. This piece breaks down why your actual distinction is usually invisible to you, and why the first version of your self-description is never the sharp one.
The Strong-number paradox
You're hitting quota and still not moving up. Here is the gap between strong performance and how you're actually read, and why more effort deepens it.
Career strategy: what makes the difference between moving at year-end and not
Year-end moves aren't made in December. They're shaped by conversations that start in August. Here is when your positioning work has to be in motion to count.
H1 2026 in review: six patterns from six months of senior career moves
I expected H1 to favor external moves. The opposite happened. Six patterns from the half-year, and what they mean for the move you want by year-end.
The worst time to be up for promotion is right after you get a new manager
Four promotions, two companies, no job-hopping. Here is the real work behind a five-year climb from senior IC to Director, and why most careers stall.
You don't need more skills. You need better positioning.
Senior professionals keep adding certifications and still getting passed over. Here's the positioning gap that actually decides who moves and who waits.
What's actually changing in tech hiring: mid-2026
Three months ago, a Director of Solutions Engineering told me his hiring committee had stopped asking for resumes first. They were asking for a written summary. One paragraph. The market is not asking for more credentials this year. It is asking for sharper definition.
The mid-year career check-in
Most senior professionals will reach July without testing a single assumption about where their career is actually headed. Here are the four dimensions that tell you the truth.
How a senior IC secured an internal promotion in four months
A senior IC had excellent ratings for two years and watched two promotion cycles pass him by. Four months of positioning work changed the outcome. The mechanics generalize.
Executive presence is not what they told you it is
When they say you need executive presence, they mean something else. Learn what the feedback is actually pointing at and the work that fixes it.
What hiring managers actually look for
The interview is not where the decision gets made. It is where a decision that has mostly already been made gets confirmed. Here is what most senior professionals never see clearly.
Why doing the work isn't enough to get promoted
There is a meeting happening this quarter that you will not be in. What gets said in that meeting depends on whether anyone has specific language to describe what you bring. Most senior professionals have never done that translation work.
The three-month pivot
Most people think a career pivot takes years. The ones who do it in months aren't working faster. They're working differently.
Ready to do this work, not just read about it?
Stand Out Advantage is the six-month program where you close the gap between the value you deliver and the value the people who decide can actually describe.
See how the program works