Career articles · Laurie J. Wetzel
A clearer perspective on your next career move.
Writing for senior go-to-market and presales professionals on explaining your value, getting recognized, and preparing for the conversations that shape what comes next.
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Find the question closest to yours.
Explain your value
Sounding like everyone else is not a wording problem.
Start here if you keep rewriting your headline but still cannot explain what makes your contribution different.
Read the articleGet recognized
The people who love your work may not be the people who can promote you.
Consider how the people making decisions learn about the work you do.
Read the articlePrepare for the conversation
Prepared is not the same as converted.
Look at what happens when thorough preparation does not translate into the impression you intended.
Read the articleExplore by situation
What are you working through?
Explaining your value
Getting recognized
Preparing for conversations
Deciding your next move
The archive
Latest articles
Browse the latest writing, or explore earlier posts.
You earned the title. Now you're keeping it in the room.
The announcement went out, but the questions still go to someone else. Here is why the room keeps saying the old sentence about you, and how to give it a new one before planning season.
Be Mindful of Disclaimer Language
“I haven’t managed people directly, but...” Nobody on the panel raised the doubt. You did. Here is why leading with the gap backfires, and what to say first instead.
Write Your Sentence Before You Need It
Every restructure, layoff, and new manager opens with the same question. Here is why you should write your answer while you still have time, evidence, and people nearby who remember what you did.
Working harder is the most expensive way to stay exactly where you are
You fix the deal, cover the gap, and stay on the long call. Then the next role goes to someone else. Here is why more effort keeps you in place, and the smaller move that costs less.
Strong Reviews Every Cycle, and the Next Level Stays Closed
The review is written to you. The promotion decision is made about you, in a room you are not in. Here is how that room runs, and the 20-minute check to do before your next cycle.
Why the Advice to be More Visible Backfires
Some people cannot bring themselves to speak up. Others do and get told they are overdoing it. Here is why the same advice fails both, and what actually decides how you are seen.
Sounding Like Everyone Else is Not a Wording Problem, it is a Positioning Problem
Rewriting the headline for the ninth time won't fix it. Here is why sounding generic is a positioning problem, not a wording one, and how to decide the one thing that's actually yours.
Which Recognition Gap is Yours: A Short Self-Diagnostic
Being underrated is not one gap, it is four. Most people fight the wrong one and wonder why nothing moves. Read the four patterns below and see which one is actually yours.
The People Who Love Your Work Are Usually Not the People Who Can Promote You
Your best work is happening two levels below where the decision gets made, and nobody is carrying it upward. Here is why that is a routing problem, not a volume problem.
Rejection is loud. Being misread is quiet.
Rejection forces a decision. Being misread never does. That is the quiet, compounding cost of staying reliable instead of ready, and why waiting and deciding not to act land in the same place.
Three Things Almost Nobody Does Before Their Fall Conversations
Stop getting passed over. Learn the 3 positioning moves that shape how you're read in Q4 conversations and why waiting until October costs you the year.
The Year-end Move is Built Before the Conversations Start
The Q4 calibrations, the promotion talks, the who-moves decisions get made in the fall, but they're built now, from a read that's already forming. Here's what to do while it still costs nothing.
The Four Places the Gap Shows Up, and How to Tell Which One is Yours
The gap doesn't show up in one place. It shows up in four: articulation, visibility, the high-stakes moment, and direction. Most people guess which one is theirs, and guess wrong.
Prepared is Not the Same as Converted
Preparation fails in high-stakes moments not because the content was wrong, but because the read gets set before you make your strongest point. This piece breaks down what to prepare instead.
The room where you shine is the room they never enter.
The deal you saved, the moment you read the room and changed the outcome, almost nobody two levels up was there for it. They're working from a compressed, secondhand version of you. That's not a performance problem. It's a visibility one.
Right role, wrong company is the wrong diagnosis
You've probably already run the math on leaving. Before you send that reply to the recruiter, it's worth sitting with one uncomfortable question: is the thing you're trying to leave actually something you'll carry out the door with you?
A starting point for your own work
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