Stand Out Advantage™ 1:1 Coaching

Empowering experienced professionals to lead their careers with clarity, confidence, and strategy.

A focused, high-touch coaching engagement for people who want momentum now.
(And yes, it’s personalized to you from day one.)

Partner directly with Laurie to turn your experience into opportunity through personalized 1:1 coaching grounded in The Stand Out Advantage™ framework.

Book A Discovery Call

Trusted by professionals at Microsoft, Docusign, Adobe, and Slack

One Framework. Lasting Results.

The Stand Out Advantage™ helps you position your experience with strategy, confidence, and clarity — so your next move isn’t luck, it’s leverage.

Make your value obvious in under 30 seconds.

Module 3 - Master Your Moments

Show up confidently in interviews, negotiations, and high-stakes conversations.

What You'll Walk Away With:

  • The 3P Method for answering any interview question with impact

  • Prepared responses for 15+ common interview questions

  • Negotiation strategy and salary discussion frameworks

  • Stand Out & Get Hired Kit with scripts and preparation tools

The right words don't just get you noticed — they get you chosen.

Module 4 - Lead Your Growth

Build sustainable momentum and long-term career systems that support ongoing success.

What You'll Walk Away With:

  • A 90-day visibility and networking action plan

  • Strategic relationship-building system for your industry

  • Career sustainability practices to avoid burnout

  • Career Navigation Playbook for long-term advancement

Clarity isn't a one-time event. It's a system that keeps your career moving forward.

Module 1 - Define Your Edge

Gain clarity on your professional value, career direction, and next chapter.

What You'll Walk Away With:

  • Your unique value proposition that differentiates you from other candidates

  • A compelling professional narrative that connects your experience to your goals

  • 3-5 brand pillars that anchor your story across all conversations

  • Career Vision & Strategy Kit with templates and worksheets

Because when you finally see your strengths clearly, everyone else does too.

Module 2 - Build Your Presence

Position your strengths and results to attract the right opportunities.

What You'll Walk Away With:

  • A transformed LinkedIn profile that gets recruiter attention

  • A results-driven resume that passes ATS and impresses hiring managers

  • An executive summary and professional bio for all situations

  • Professional Brand Builder toolkit with optimization guides

Your story deserves more than a bullet list — it deserves to be remembered.

EACH SESSION BLENDS STRATEGIC COACHING, REFLECTION, AND PRACTICAL ACTION STEPS CUSTOMIZED TO YOUR GOALS AND TIMELINE.

This isn't generic career advice. It's a personalized roadmap built specifically for you, your industry, and your ambitions.

A Personalized Framework. A Clear Path Forward.

Program Format and Timeline

The Stand Out Advantage™ is a single, high-touch 1:1 coaching program tailored to your needs.

  • Engagement: 8 1:1 60 minute private coaching, 8 1:1 15-minute check-in sessions, Onboarding and Off-boarding sessions

  • Duration: typically 3 to 6 months, adjusted to your timeline

  • Cadence: best practices for weekly or bi-weekly sessions

  • Between sessions: email check-ins, edits, and templates

  • Materials: full SOA toolkit — four module workbook, Quick Start Guides, professional brand builder, digital presence audit + recommendations, interview positioning, and networking + opportunity mapping strategy guide

Ideal for:

  • Professionals navigating a transition or industry pivot

  • Mid-to-senior leaders pursuing promotion or expanded scope

  • High achievers rebuilding clarity and confidence after change or burnout

  • Anyone preparing for interviews, negotiations, or leadership conversations

Every engagement is customized to your goals, pace, and schedule.

Proven Client Wins

Real people. Real results.
(Your proof that clarity plus strategy works.)

From insight to action. Fast.

What changes during SOA 1:1

  • A career direction you can explain in one breath

  • A professional narrative that signals credibility and value

  • Interview stories built with Position, Proof, and Path

  • Negotiation language that protects your worth

  • A 90-day plan that keeps your visibility consistent

How It Works

Step 1: Discovery Call
We clarify goals, timing, and fit. You leave with next steps.

Step 2: Intake and Assessment
Short intake. I review materials, surface strengths, and identify quick wins.

Step 3: Working Sessions
Weekly or bi-weekly. We apply the framework to your priorities so you move faster.

Step 4: Between-Session Support
Check-in sessions, Email access, edits, and templates. You are not doing this alone.

What You’ll Use Inside SOA

  • Career Vision and Strategy Kit

  • Professional Brand Builder (LinkedIn, resume, executive summary, bio)

  • Stand Out and Get Hired Kit (interview prep, negotiation, networking activation)

  • Career Navigation Playbook (visibility planner, key relationships)

About Laurie J. Wetzel

Leadership and career strategist with 25+ years at Slack, Adobe, and Salesforce. Creator of the Stand Out Advantage™ framework, trusted by professionals and teams at companies like Docusign, Microsoft, Adobe, and Slack.

I bring executive-level insight and practical execution so you get results you can see.

Ready to Move

Let’s make your value obvious.

👉 Book a Discovery Call