Stand Out Advantage for Teams
Help your team explain the contribution behind the work.
Your go-to-market and presales teams solve difficult problems. The impact can get lost when their work is described only as activity, delivery, or support.
Corporate workshops and team engagements focused on how that contribution is communicated and understood.
Discuss your team’s needs
Workshops delivered at
From a Women at Webflow participant
From preparation to a career conversation that moved forward.
“I was able to show up strong in the conversations I was having and finally have people agree it’s time to make my role official.”
In the March–May 2026 recap, this participant reported moving into a three-month Engineering Manager trial after applying the program frameworks. Shared anonymously at her request.
Start with the situation inside your organization.
Cross-functional understanding
Your team delivers work other functions rely on, but its contribution is difficult to explain outside the team.
Conversations about scope
Managers and experienced professionals need clearer examples for development and advancement conversations.
Consistent language
People describe similar contributions differently, making it harder to recognize the expertise across your organization.
Consequential moments
The team needs to communicate its value in leadership discussions and other moments where the work is being assessed.
A corporate engagement shaped around your needs.
We begin with your audience, the business context, and the conversations you want the work to support. From there, we agree on the workshop or engagement scope.
The discussion covers who will participate, what they need to practice, and what a useful outcome looks like for your organization.
Led by someone who has led these teams.
Laurie J. Wetzel brings 25 years of leadership experience at Adobe, Slack, and Salesforce, and a focus on go-to-market and presales professionals.
That context helps connect career development with the way work is understood across an organization.
From first conversation to a defined scope.
Discuss the need
Share the team, the context, and what prompted the conversation.
Agree on the engagement
Define the audience, format, objectives, and scope before committing.
Workshop feedback
Practical work. Room for a different perspective.
“It was nice to share thoughts and then hear what others took away from my thoughts. Helpful way to surface new ideas.”
WISE at Docusign
“This was amazing — I look at this as a partnership and collaboration. It was refreshing and I’m super impressed with everything you shared.”
Women@Microsoft
Feedback from past corporate engagements.
What does your team need others to understand?
Bring the situation you are seeing. We can discuss whether a corporate engagement is a fit.
Discuss your team’s needs