Give your top performers the language to advocate for what they want.
Stand Out Advantage helps your strongest people clarify their value, strengthen their presence, and ask for what is next inside your organization, built for go-to-market and presales teams by someone who led them for 25 years.
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The market for talent is heating up, and your best people are the target.
AI companies are recruiting aggressively, and the professionals they want most are the ones you can least afford to lose. The strongest retention move is not another perk. It is giving your top performers the language to name their value and advocate for what they want inside your organization, so you hear what would keep them while you still have the chance to deliver it. This program builds that voice, and it gives you a clearer read on where your best people want to go next.
Engagement that beats the benchmark, and change that sticks.
Engagement that beats the benchmark, measured against industry standards.
At Women at Webflow, 47 professionals joined live, about double the typical ERG turnout, and the program produced one documented role advancement, a senior professional who moved into an engineering manager trial.
Benchmarks: ATD 2024 State of the Industry Report; Training Magazine 2024 Training Industry Report; Brandon Hall Group 2023 HCM Outlook; Gallup 2024 State of the Global Workplace.
Real behavior change, the same week.
- Participants defined clear positioning and a professional narrative, and heard peers describe their strengths back to them.
- Participants gained confidence articulating their value in career conversations.
- Participants audited their LinkedIn profiles in session, aligning banners, headlines, and value statements with their strengths.
The Stand Out Advantage, built for teams.
Each session blends content, reflection, and practical exercises tailored to your organization's goals.
Define your edge
Teams identify the strengths and value drivers behind high performance, and learn to articulate them clearly and align them to organizational priorities. Business impact: stronger internal mobility, better role alignment, clearer communication.
Build your presence
People shape a professional narrative that carries into the rooms they are not in, so their value is read accurately across the organization.
Master your moments
Teams build practiced language for reviews, interviews, and high-stakes conversations, so value comes through instead of getting lost.
Lead your growth
People build the strategy for what comes next, which supports retention and leader-readiness across the org.
Flexible delivery
- 90-minute keynote or team session
- Half-day or full-day workshop
- Multi-session development series
Ideal for
- Leadership programs and mentorship cohorts
- Women's networks and ERG communities
- High-potential professionals preparing for the next level
- Teams moving through change or growth
Every engagement is customized to your organization's culture, level, and objectives.
Twenty-five years inside the rooms your teams are working within.
Laurie is a leadership and career strategist with 25 years of executive experience at Adobe, Slack, and Salesforce, and the creator of the Stand Out Advantage framework. She has run workshops for teams at Docusign, Microsoft, Webflow, and more.
In recent sessions with Docusign's WISE and Women at Microsoft, engagement reached 57 to 64 percent, placing them in the top 10 percent of industry performance. Participants reported promotions, clearer positioning, and visibility strategies they applied the same day.
Let's give your top performers the language to be chosen.
Schedule a discovery call and we will tailor the program to your team, your levels, and your goals, and to what keeps your best people building their careers with you.
Book a consultation