The Exercise That Got My Client 3 Competing Offers
Ryan called me. Three days until his final round interview.
"I keep rambling when they ask about my value."
Here's what I know to be true: When you can't explain your value in one breath, you don't actually know it yet.
We spent 15 minutes on this exercise. He got the job. At a level higher than the posting.
Want to try it? Set a timer.
Minutes 0-2: Pick one lane
Who needs what you do? Get specific.
Skip "tech companies." Try "Series B SaaS CEOs scaling partnerships."
Minutes 3-6: Dump your strengths on paper
Fast. Messy. No editing.
Not traits. Behaviors. Things you actually do.
Simplifies complex deals. Builds trust with skeptics. Spots revenue leaks.
Minutes 7-9: Find three patterns
Look at your list. What buckets emerge?
Decision Speed. Revenue Architecture. Trust Building.
Pick three. Name them.
Minutes 10-12: Add one proof point per pillar
The formula: Problem → Fix → Number
"Partner deals died in legal → Created pre-negotiated terms → 6 weeks to 3 weeks, saved $2M pipeline"
Minutes 13-15: Write your edge in one breath
I help [who] achieve [what] by [how].
If you're gasping mid-sentence, cut words.
The shift Ryan made:
Before: "I'm a strategic leader with extensive experience in sales and partnerships across multiple verticals with a track record of success..."
(Are you asleep yet?)
After: "I build partnership engines that generate 8 figures in year one. Did it twice. Back to back."
One is forgettable. One gets remembered.
Here's why this works:
Three strengths beat ten every time. Specificity creates clarity.
Proof beats adjectives. Numbers stick.
You'll actually use these words. In meetings. On calls. At the coffee machine when someone asks what you do.
Most people never do this work. They wonder why opportunities pass them by.
Your turn.
Grab your phone. Set the timer. Do the exercise.
Post your one-breath edge below. I read them all.
Let's see what you've got.
P.S. Enrollment for Stand Out Advantage starts soon. Join the waitlist.
