The Year-end Move is Built Before the Conversations Start
It is the middle of August, which means the conversations that decide the end of your year are closer than they feel. The Q4 calibrations, the promotion talks, the who-moves decisions. They get made in the fall, but they are built now, from the read on you that is already forming while everyone is still half on vacation.
Here is what most people get wrong about a year-end move.
They treat it as a conversation they will prepare for later, once the meeting is on the calendar. But by the time the meeting exists, the read that decides it has mostly set. The work that produces the outcome is not the prep the night before. It is everything you do in the weeks before anyone is officially deciding anything, when you are shaping how you are seen while it still costs nothing and no one is watching for it.
The people who move at year-end are rarely the ones who made the best case in the room.
They are the ones who made the case unnecessary, because the read was already right by the time the room convened. That work starts now, in August, quietly, or it does not really start at all.
This is where the series has been heading. Naming your gap, sharpening how you are read, and doing it before the season that decides things, not during it.
And there is now a room for it. I am teaching a free live workshop, Good, recognized, and still not next. Two sessions, Wednesday, August 26 and Thursday, August 27, live only, no recording. We cover why strong go-to-market and presales professionals get passed over, the two systems that decide your next move, your performance and the read on you, and one move you can make that same week to start closing the gap. It opened to my email list this morning, and it is public now.
Onward, Laurie
