You are good at the work. Now be the one they can describe.
The people who decide your next move are choosing among several strong people, and they pick the one they can clearly describe. Right now that is not reliably you. In four months, that changes.
$2,497, or two payments of $1,349. Enrollment closes Thursday, September 3.
Your value is real. The people who decide cannot read it.
This is not a performance problem. It is an interpretation problem, and it is the only thing this program works on.
Positioning for how you are read.
You are already good at the work. This is built for go-to-market and presales professionals specifically, by someone who led those teams for 25 years and sat in the rooms where the decisions got made.
What this sounds like in practice.
Direction, translation, application, compounding.
14-day complete-the-work guarantee. Details below.
Four months, built around a working role.
- Four modules over four months
- Eight Stand Out Plays, the exercises that produce your actual positioning materials
- Eight live group sessions across the four months
- Community access alongside a cohort moving through the work with you
- Four months of access to the materials
The program starts the week of September 14 and the cohort moves together. The live calls are where the coaching happens, and every one is recorded, so if you cannot make one, you can watch the replay.
This works for a specific person.
This is for you if
- You are senior in go-to-market, presales, or an adjacent technical function.
- Your work is strong and your scope has not moved to match it.
- You are ready to be specific about what you want to be known for.
- You will do the Plays, not just attend the calls.
This is not for you if
- You want interview coaching or a resume rewrite alone.
- You are looking for skills training in the job itself.
- You want someone to hand you a script you never adapt.
- You cannot give it a few hours a month for four months.
The work was never the issue. The reading of it was.
Sierra got handed the hard problems, the complex builds most of her peers would route around. She delivered every time. And every year, the same feedback: you need more experience with complex work. She had done that work repeatedly. The review did not reflect it.
She made difficult work look effortless and was uncomfortable claiming credit, so the value never registered with the people deciding what she was ready for next. The gap was never the work. It was that the work had never been described in a way the deciders could act on. That is what she changed.
18 years running his own agency, then a move in-house into a Solutions Engineer role. The hard part was never whether he could do the work. To a hiring team, agency owner and Solutions Engineer read as two different worlds. The value was all there. The sentence connecting it to the role was not.
"Working with Laurie was a game-changer. She helped me craft a compelling story that connected my background to the role I wanted, and transformed my resume into something that truly reflected my value. Laurie also supported me in identifying companies that were a strong match and guided me through every stage of the interview process with clarity and confidence. Her feedback was always thoughtful, actionable, and grounded in real-world insight. I wouldn't have landed my solutions engineering role without her."
Alex had taken a role at an organization that was not aligned with their skills and values. Rather than carry that misalignment into the next move, they got clear on what they actually wanted, changed the story they led with, and found the next opportunity within five months of starting the work.
"I hit a career stumble by joining an organization that wasn't aligned to my skills and values. I was able to find my next opportunity within 5 months of beginning work with Laurie. I highly recommend her. The coaching she offers is a great mix of supportive, practical and results oriented."
What clients say it was worth.
Everything included.
- Four modules over four monthsThe full curriculum
- Eight Stand Out PlaysYour actual materials
- Eight live group sessionsAll recorded
- Cohort community accessFour months
- Access to the materialsFour months
Or two payments of $1,349, charged 30 days apart.
Secure checkout. Enrollment closes Thursday, September 3.
Enroll by Friday, August 29 and you get the Week-One Quick-Start: a short recorded session and a template pack that put the first module's work in your hands before the program begins, so you walk into week one already moving. It is for early enrollments only, and it closes Friday, August 29. Enrollment itself stays open through September 3, the bonus does not, and the price does not change either way.
Within your first 14 days, complete Module one, submit its Play, and attend or watch the first live session. If you have done the work and it is still not the right fit, request a refund by day 14 for the full program fee.
The guarantee rewards doing the work, because that is where the results are. After day 14, or without the completed work, the program fee is non-refundable.
Two ways to get your real question answered.
You do not have to decide alone. If you want to talk it through before you commit, take one of these.
Book a 20-minute fit call
Twenty minutes, one to one, to see whether this is the right room for your situation. No pressure.
Come to office hours
Open office hours on Tuesday, September 2, the day before enrollment closes. Bring the real question and I answer it live.
Enrollment closes Thursday, September 3.
The cohort starts the week of September 14 and moves together. There is no rolling enrollment after the cart closes. The next opportunity is a future cohort.
Before you decide.
Be the one they can describe.
Enrollment closes Thursday, September 3. The cohort starts the week of September 14.
$2,497 or two payments of $1,349 · 14-day complete-the-work guarantee