Stand Out Advantage · November cohort
Make your experience easier to recognize.
You can point to the work. Explaining what it says about your next level is harder.
Over four months, build the narrative, profile, resume, and answers that help others understand the value you bring.
Enrollment opens at the close of the November 10 session.
The cart closes Friday, November 20, at 11:59 PM ET.
Access begins November 30.
For work that deserves a more accurate read.
This program is for experienced go-to-market and presales professionals whose track record is stronger than the way it gets described. You may be preparing for a move, a promotion, or a conversation about broader scope.
We work with your actual experience, so you leave with materials and language you can use.
I have been on the other side of those conversations.
I spent 25 years in leadership at Adobe, Slack, and Salesforce, including the rooms where hiring, scope, and promotion decisions take shape.
“An interview has very little to do with the resume, and it has everything to do with the storytelling, which is just not a way I was positioning myself in the past.”
Tricia, Solutions and professional services. Worked with Laurie one-to-one.
“This was a unicorn job in a unicorn moment. You have to be ready, you can’t get ready. I was ready for the moment when it showed up, and I was able to execute because of it.”
Jamie
What you build
A clear professional narrative
Your value in one repeatable sentence, supported by your experience.
A rewritten profile and resume
Materials that carry the same account of your work and the contribution behind it.
Answers for consequential conversations
Your top ten interview and advocacy answers, prepared around real examples.
A Growth Dashboard
A place to organize the work of your next career move.
Four months of applied work and support.
- Eight live group coaching sessions over four months, on December 2 and 16, January 6 and 20, February 3 and 17, and March 3 and 17, with a two-week winter break.
- Structured work on your own narrative, materials, and conversations.
- A private community.
- Four months of access, beginning November 30, 2026.
All times Eastern. The final cohort format will be stated at checkout before enrollment opens.
Want to see how it works first?
Join a free live workshop. The same session runs three times, so pick the one that fits your calendar.
Tuesday, November 10
12:00 PM ET
Thursday, November 12
11:00 AM ET
Tuesday, November 17
11:00 AM ET
Workshop details and registration are on the free workshop page. None of the free workshop sessions has a replay. If you miss yours, you can attend one of the other two.
November enrollment
Enrollment opens at the close of the November 10 session. The cart closes Friday, November 20, at 11:59 PM ET.
What is included
- Four modules, each ending in a finished deliverable
- Eight live group coaching sessions over four months
- A private community
- Four months of access, beginning November 30, 2026
- A 14-day guarantee that covers fit. Complete the first module’s work and attend the first live session, and if the program is still not the right fit, request a refund within 14 days of your cohort start date. It does not promise a promotion, a job, or any other outcome.
Choose how you pay
$2,698 total on the payment plan. Both options provide the same program access. All prices in USD. You pick your option at checkout.
Secure checkout opens in a window on this page.