Career articles · Laurie J. Wetzel
A clearer perspective on your next career move.
Writing for senior go-to-market and presales professionals on explaining your value, getting recognized, and preparing for the conversations that shape what comes next.
Start here
Find the question closest to yours.
Explain your value
Sounding like everyone else is not a wording problem.
Start here if you keep rewriting your headline but still cannot explain what makes your contribution different.
Read the articleGet recognized
The people who love your work may not be the people who can promote you.
Consider how the people making decisions learn about the work you do.
Read the articlePrepare for the conversation
Prepared is not the same as converted.
Look at what happens when thorough preparation does not translate into the impression you intended.
Read the articleThe Read · Free email sequence
Keep the thinking going.
Seven emails over ten days about how your work is understood by the people deciding your next move.
For the questions you want to spend more time with.
Explore by situation
What are you working through?
Explaining your value
Getting recognized
Preparing for conversations
Deciding your next move
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