Career articles · Laurie J. Wetzel
A clearer perspective on your next career move.
Writing for senior go-to-market and presales professionals on explaining your value, getting recognized, and preparing for the conversations that shape what comes next.
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Find the question closest to yours.
Explain your value
Sounding like everyone else is not a wording problem.
Start here if you keep rewriting your headline but still cannot explain what makes your contribution different.
Read the articleGet recognized
The people who love your work may not be the people who can promote you.
Consider how the people making decisions learn about the work you do.
Read the articlePrepare for the conversation
Prepared is not the same as converted.
Look at what happens when thorough preparation does not translate into the impression you intended.
Read the articleThe Read · Free email sequence
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Seven emails over ten days about how your work is understood by the people deciding your next move.
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Explaining your value
Getting recognized
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Deciding your next move
The archive
Latest articles
Browse the latest writing, or explore earlier posts.
What's actually changing in tech hiring: mid-2026
Three months ago, a Director of Solutions Engineering told me his hiring committee had stopped asking for resumes first. They were asking for a written summary. One paragraph. The market is not asking for more credentials this year. It is asking for sharper definition.
The mid-year career check-in
Most senior professionals will reach July without testing a single assumption about where their career is actually headed. Here are the four dimensions that tell you the truth.
How a senior IC secured an internal promotion in four months
A senior IC had excellent ratings for two years and watched two promotion cycles pass him by. Four months of positioning work changed the outcome. The mechanics generalize.
Executive presence is not what they told you it is
When they say you need executive presence, they mean something else. Learn what the feedback is actually pointing at and the work that fixes it.
What hiring managers actually look for
The interview is not where the decision gets made. It is where a decision that has mostly already been made gets confirmed. Here is what most senior professionals never see clearly.
Why doing the work isn't enough to get promoted
There is a meeting happening this quarter that you will not be in. What gets said in that meeting depends on whether anyone has specific language to describe what you bring. Most senior professionals have never done that translation work.
The three-month pivot
Most people think a career pivot takes years. The ones who do it in months aren't working faster. They're working differently.
Why "networking" doesn't work (and what does)
Most professionals don't hate networking. They hate transactional conversations. Here's the shift from chasing connections to attracting them through positioning.
The Negotiation Starts Before the Offer Arrives
The professional who walks into an offer conversation with a clear, consistent narrative about their value is in a fundamentally different position. Not because they rehearsed better answers. Because they resolved something before the conversation started.
Q1 Review: What Created Momentum (and What Didn't)
Three months in, the pattern is clear. The professionals who built real momentum this quarter didn't work harder. They made a few specific shifts that changed how their value was understood by the people making decisions.
Still Chasing the Next Title? Here's What Actually Creates Career Momentum
She was doing everything right. Applying, networking, and updating her resume. Activity was high. Traction was not. The problem was never effort. It was direction.
The Leadership Gap Nobody Talks About: Why High Performers Stay Invisible
You've been the person who delivers. The one who stays late, picks up the project nobody wants, and somehow makes it work. Your results speak for themselves. At least, that's what you've always believed. Here's what I know to be true: when high performers feel overlooked, the instinct is to do more. And somehow, the same people keep getting tapped for the roles that actually shape what happens next.
Why "Be More Confident" Is Terrible Executive Presence Advice
She had the results, the communication skills, and the team's respect. Then she got passed over and the feedback was "more executive presence." So she spoke up louder. Six months later, same feedback, word for word. The problem was never confidence. It was relevance. And that distinction changes everything about how you show up in the rooms that matter.
Why Feeling Stuck Often Starts With the Wrong Question
When people feel stuck in their career, they usually ask some version of the same question: "What should I do next?" It sounds reasonable. It feels productive. And it almost always leads to more activity without any traction. The problem isn't a lack of options. It's the absence of something anchoring those options together.
Burnout Didn’t Stall Her Career. Mispositioning Did.
Burnout doesn’t always show up as overwhelm. Sometimes, it looks like doing good work that leads nowhere. In this article, I unpack a pattern I saw in multiple client conversations last year, where the real problem wasn’t capacity, but clarity. They weren’t exhausted from too much. They were drained from work that no longer compounded.
If you’re wondering why your effort isn’t adding up to momentum, this might be why.
They Said She Needed More Experience. That Wasn’t the Problem.
“She needs more experience” sounds neutral but often hides a deeper hesitation. In this piece, I break down why high performers get vague feedback like this, what’s actually being missed, and how shifting perception, not time, can change the outcome.
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