Career articles · Laurie J. Wetzel
A clearer perspective on your next career move.
Writing for senior go-to-market and presales professionals on explaining your value, getting recognized, and preparing for the conversations that shape what comes next.
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Explain your value
Sounding like everyone else is not a wording problem.
Start here if you keep rewriting your headline but still cannot explain what makes your contribution different.
Read the articleGet recognized
The people who love your work may not be the people who can promote you.
Consider how the people making decisions learn about the work you do.
Read the articlePrepare for the conversation
Prepared is not the same as converted.
Look at what happens when thorough preparation does not translate into the impression you intended.
Read the articleExplore by situation
What are you working through?
Explaining your value
Getting recognized
Preparing for conversations
Deciding your next move
The archive
Latest articles
Browse the latest writing, or explore earlier posts.
I Know What I Bring. I Just Cannot Say it Without Sounding Like Everyone Else.
Most professionals can perform their edge but not name it. This piece breaks down why your actual distinction is usually invisible to you, and why the first version of your self-description is never the sharp one.
The Strong-number paradox
You're hitting quota and still not moving up. Here is the gap between strong performance and how you're actually read, and why more effort deepens it.
Career strategy: what makes the difference between moving at year-end and not
Year-end moves aren't made in December. They're shaped by conversations that start in August. Here is when your positioning work has to be in motion to count.
H1 2026 in review: six patterns from six months of senior career moves
I expected H1 to favor external moves. The opposite happened. Six patterns from the half-year, and what they mean for the move you want by year-end.
The worst time to be up for promotion is right after you get a new manager
Four promotions, two companies, no job-hopping. Here is the real work behind a five-year climb from senior IC to Director, and why most careers stall.
You don't need more skills. You need better positioning.
Senior professionals keep adding certifications and still getting passed over. Here's the positioning gap that actually decides who moves and who waits.
What's actually changing in tech hiring: mid-2026
Three months ago, a Director of Solutions Engineering told me his hiring committee had stopped asking for resumes first. They were asking for a written summary. One paragraph. The market is not asking for more credentials this year. It is asking for sharper definition.
The mid-year career check-in
Most senior professionals will reach July without testing a single assumption about where their career is actually headed. Here are the four dimensions that tell you the truth.
How a senior IC secured an internal promotion in four months
A senior IC had excellent ratings for two years and watched two promotion cycles pass him by. Four months of positioning work changed the outcome. The mechanics generalize.
Executive presence is not what they told you it is
When they say you need executive presence, they mean something else. Learn what the feedback is actually pointing at and the work that fixes it.
What hiring managers actually look for
The interview is not where the decision gets made. It is where a decision that has mostly already been made gets confirmed. Here is what most senior professionals never see clearly.
Why doing the work isn't enough to get promoted
There is a meeting happening this quarter that you will not be in. What gets said in that meeting depends on whether anyone has specific language to describe what you bring. Most senior professionals have never done that translation work.
The three-month pivot
Most people think a career pivot takes years. The ones who do it in months aren't working faster. They're working differently.
Why "networking" doesn't work (and what does)
Most professionals don't hate networking. They hate transactional conversations. Here's the shift from chasing connections to attracting them through positioning.
The Negotiation Starts Before the Offer Arrives
The professional who walks into an offer conversation with a clear, consistent narrative about their value is in a fundamentally different position. Not because they rehearsed better answers. Because they resolved something before the conversation started.
Q1 Review: What Created Momentum (and What Didn't)
Three months in, the pattern is clear. The professionals who built real momentum this quarter didn't work harder. They made a few specific shifts that changed how their value was understood by the people making decisions.
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