Career articles · Laurie J. Wetzel

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Writing for senior go-to-market and presales professionals on explaining your value, getting recognized, and preparing for the conversations that shape what comes next.

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Laurie J Wetzel Laurie J Wetzel

The Strong-number paradox

You're hitting quota and still not moving up. Here is the gap between strong performance and how you're actually read, and why more effort deepens it.

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Laurie J Wetzel Laurie J Wetzel

What's actually changing in tech hiring: mid-2026

Three months ago, a Director of Solutions Engineering told me his hiring committee had stopped asking for resumes first. They were asking for a written summary. One paragraph. The market is not asking for more credentials this year. It is asking for sharper definition.

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Laurie J Wetzel Laurie J Wetzel

The mid-year career check-in

Most senior professionals will reach July without testing a single assumption about where their career is actually headed. Here are the four dimensions that tell you the truth.

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Laurie J Wetzel Laurie J Wetzel

What hiring managers actually look for

The interview is not where the decision gets made. It is where a decision that has mostly already been made gets confirmed. Here is what most senior professionals never see clearly.

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Laurie J Wetzel Laurie J Wetzel

Why doing the work isn't enough to get promoted

There is a meeting happening this quarter that you will not be in. What gets said in that meeting depends on whether anyone has specific language to describe what you bring. Most senior professionals have never done that translation work.

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Laurie J Wetzel Laurie J Wetzel

The three-month pivot

Most people think a career pivot takes years. The ones who do it in months aren't working faster. They're working differently.

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Laurie J Wetzel Laurie J Wetzel

The Negotiation Starts Before the Offer Arrives

The professional who walks into an offer conversation with a clear, consistent narrative about their value is in a fundamentally different position. Not because they rehearsed better answers. Because they resolved something before the conversation started.

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Laurie J Wetzel Laurie J Wetzel

Q1 Review: What Created Momentum (and What Didn't)

Three months in, the pattern is clear. The professionals who built real momentum this quarter didn't work harder. They made a few specific shifts that changed how their value was understood by the people making decisions.

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